Renowned Sushi Chef Jeff Roberto, owner of Sushi on a Roll, has been at the forefront of the sushi industry in San Diego. After over two decades of mastering the art of sushi, his next crazy goal is to gather his friends in the industry and set the FIRST-EVER World Record for most sushi pieces made in a 48-hour span - 100,000 sushi pieces! Are you ready to be part of history being made?

The Story Behind The Festival

The Story Behind The Festival

Renowned Sushi Chef Jeff Roberto, owner of Sushi on a Roll, has been at the forefront of the sushi industry in San Diego. After over two decades of mastering the art of sushi, his next crazy goal was to gather his friends in the industry and set the FIRST-EVER World Record for most sushi pieces made in a 48-hour span - 100,000 sushi pieces! History was made to say the least.

2019 Stats:

  • 28,576 Sushi Pieces Made in 24-Hour Span (Setting the Sushi World Record!)

  • 250lbs of Whole Fish Cut & Served (Including: 15lb Bluefin Tuna, 20lb Yellowtail, & 25lb New Zealand Salmon)

  • Event Attended by 240+ Guests

  • 3 Personalized Chef Omakase Experiences for 30+ Guests

  • 1,080lbs of Rice Made & Rolled

  • Specialty Tsukiji Japan Fish Flown-in for Sushi Festival

  • 9lbs of Specialty Japan Beef Flown-in

  • Over 20 Local Industry Chefs Brought Together Over 48-Hour Span

  • All Sushi Pieces Made for Sushi Festival were distributed to Attendees, Staff Members, & Local Supporters

At the 24-hour mark, Sushi Chef Jeff Roberto made the call to set the 24-hour record for Most Sushi Pieces Made in 24 Hours and enjoy the rest of the experience with the guests, chefs, and sushi lovers! The well-being of his colleagues meant more than pushing to the 48-hour mark and instead everyone got to enjoy coming together for delicious sushi next to the gorgeous San Diego waters.

The documented Sushi World Record for Most Sushi Pieces Made in 24-Hours is: 28,576 Pieces

Sushi Festival San Diego featured top chefs from around San Diego coming together to help set the world record at The Dana on Mission Bay (1710 W Mission Bay Drive, San Diego, CA 92109) starting on October 26, 2019 at 8PM and going for 48-hours with the exciting conclusion on October 28, 2019 at 8PM. The event featured a VIP Festival Experience with ALL-YOU-CAN-EAT sushi, nigiri, sashimi, and more on October 27, 2019 from 2PM to 10PM. A limited VIP/ Media Engagement was held on October 28, 2019 from 2PM to 8PM.

Sushi Festival San Diego partnered and donated proceeds to the Friends of Rollo Nonprofit. A group dedicated to taking youth from all walks of life out on the ocean to fish and learn about the beautiful ecosystem.

About Sushi Chef Jeff Roberto

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